A positive user experience depends on many factors: loading speed, operational stability, and the service’s ability to quickly respond to customer interactions. According to an AWS case study, after switching to cloud solutions, Soft2Bet was able to reduce latency and make interaction with gaming products smoother. The improved technical performance was noticeable not only for internal teams but also for end users. You can learn more about this case study here: https://aws.amazon.com/solutions/case-studies/soft2bet/. This case study demonstrates that investments in infrastructure can directly impact the quality of customer experience and user satisfaction.