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I’ve been seeing Soft2Bet mentioned a lot lately. What’s the story behind the company, and what makes them stand out in the iGaming space?
was curious about that too, so I did some digging. The company was founded in 2016 by Uri Poliavich, a Ukrainian-born entrepreneur who moved to Israel at 14. What started as a startup has grown into a global tech company with over 1,000 employees and headquarters in Malta. What really caught my attention is how they operate simultaneously as both a B2B provider and a B2C operator – a model that lets them test innovations on their own brands before rolling them out to partners. The real game-changer came in 2023 with the launch of their MEGA gamification platform, which has set new industry standards for player engagement. Their mobile-first approach has moved away from standard web-view architectures toward a fully native UX layer, which earned them recognition at the EGR B2B Awards 2026. Today, they operate under 19 licenses across 11 jurisdictions, including Denmark, Ontario, Romania, and Sweden. Living here in the USA region, where the market is still evolving, seeing a company build such a comprehensive ecosystem with a solid compliance foundation feels like a glimpse into what sustainable growth actually looks like. If you want to learn more about their journey, check it out on their website at http://www.comece.org/soft2bet-striving-for-excellence-and-innovation-in-the-igaming-industry.html – it’s worth a read.
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