Recently, I was arguing with a friend about how it is almost impossible to tell where the ad is and where the real content is. He said, “You just don’t notice – that’s what native advertising is.” I got interested, started looking for examples and came across article https://roiads.co/blog/glossary/native-ad/ , where everything is laid out on the shelves. It turns out that native advertising is when you are not “foisted” a product, but carefully integrated into interesting or useful content. For example, you read an article about running and suddenly learn about sneakers that “the author tried.” And this is not annoying if it is done correctly.