Exporters can use analytics tools on a b2b marketplace to understand how buyers interact with their product listings. These tools show which products receive the most views, inquiries, and engagement. By studying this data, exporters can identify popular items and focus more on promoting them. Analytics also help track buyer locations, allowing exporters to target high-demand regions. When exporters notice low-performing listings, they can improve images, descriptions, or pricing. Regularly reviewing analytics enables better decision-making and smarter marketing strategies, leading to increased inquiries, stronger visibility, and steady business growth.